Nature Conscious Tourism Initiative

Promoting Conservation Through Responsible Tourism

A photo of a nature conscious tourism scuba activity. A coral reef in cozumel mexico surrounded by yellow fish (French grunts) and two scuba divers

What Ecotourism Should Be

What is nature conscious tourism?

Nature conscious tourism is sustainable, nature-focused tourism that benefits local communities, economies, and ecosystems.

Ecotourism is often just a marketing term. Nature conscious tourism is what people think they’re getting when they see the word ecotourism. It’s about creating real, measurable benefits for the environment and local populations while offering tourists meaningful, sustainable travel experiences.