How You Can Help Endangered Mexican Raccoons From Home

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The Cozumel raccoon (Procyon pygmaeus), also known as the pygmy raccoon, is one of the most endangered mammals in North America. Found only on Cozumel Island, Mexico, this species of Mexican raccoon is critically endangered, with fewer than 250 individuals left in the wild. But these raccoons face a problem even bigger than habitat loss, disease, or human encroachment—people don’t even know they exist.

And part of the reason? Google is spreading misinformation.

Why People Don’t Know About the Cozumel Raccoon

While visiting Cozumel, I asked other tourists if they had seen the raccoons, and the response shocked me. A surprising number of people confidently told me:

“Actually, they’re called coatis here.”

Except… they’re not.

A photo of an older male pygmy raccoon (Cozumel raccoon) hiding behind some vines and leaves. A mexican raccoon
This is a Cozumel raccoon
A photo of a critically endangered cozumel island dwarf coati sitting under a porch at playa palancar
This is a Cozumel Island dwarf coati

Two completely different species, yet people were convinced that the Cozumel raccoon was just a coati.

So why is this happening? Because when you Google “Mexican raccoons” or “types of raccoons in Mexico,” you’ll never guess what comes up… Coatis.

Google has misclassified coatis as “Mexican raccoons,” effectively erasing the actual Mexican raccoon species—the common raccoon (Procyon lotor) and the critically endangered Cozumel raccoon. Even worse, google’s faulty AI Overview is now claiming that the Cozumel raccoon is a type of coati, which is completely false.

If people can’t even Google a species correctly, how can we expect them to care about its conservation?

A photo of the top google image search result for the term "what kinds of raccoons are in mexico?" The text says "The coati, also known as the mexican raccoon, is a member of the raccoon family that lives in mexico. There are multiple species of coati in mexico including the White-Nosed Coati and the Cozumel Raccoon."
A screenshot of Google's faulty AI Overview making the false statement that Cozumel Raccoons are a species of Coati

How You Can Fix Google's Mistake and Conserve Endangered Mexican Raccoons

Step 1: Report Incorrect Google Search Results

1. Google phrases like “Mexican raccoons,” “species of raccoons in Mexico” or “what kind of raccoons live in Mexico.”

2. If coatis appear instead of actual raccoons in the Google AI Overview, scroll to the bottom and click the thumbs down.

3. Click “Report a problem”

4. Click “Not Factually Correct”

5. Type something along the lines of: “Mexican raccoons are not coatis. The two raccoon species in Mexico are the common raccoon, Procyon lotor and the critically endangered pygmy raccoon/Cozumel raccoon (Procyon pygmaeus)”

6. Click “Include a screen capture” and submit.

A screenshot of instructions about how to fight false information being spread about mexican raccoons

Step 2: Report Incorrect Search Listings

  1. Find any search result that refer to coatis as Mexican raccoons
  2. Click the three dots next to the listing.
  3. Scroll right and click “Feedback.”
  4. Select “Inaccurate content”
  5. and explain the error by typing something along the lines of “Mexican raccoons are not coatis. The two raccoon species in Mexico are the common raccoon, Procyon lotor and the critically endangered pygmy raccoon/Cozumel raccoon (Procyon pygmaeus)”
  6. Click “Include screenshot.”
  7. Submit your report.

Why This Matters for Conservation

For conservation to be effective, people first need to know the species exists. If the Cozumel raccoon remains invisible online, it will struggle to gain funding, research support, and legal protection.

Search engines play a massive role in shaping public knowledge. By correcting misinformation on Google, we can help ensure that when people look up “Mexican raccoons,” they find the real raccoons of Mexico, not just coatis.

This small action can make a huge difference in raising awareness about the Cozumel raccoon and giving it the attention it desperately needs.

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